|One of the Coke Polar Bears that watched the match along with the audience.|
Doritos - Sling Baby
Love the music, love the old and new person team-work and love the expression on the baby's face as it bungees through the air in slow motion.
Volkswagen - The Dog Strikes Back
Last year the mini-Darth Vader advert was a worldwide hit for cuteness, humour and general Star Wars fans alike. This year, Bolt the dog is their offering with a really good twist at the end...
Coca Cola - Polar Bears
Coca Cola featured multiple times throughout the game with adverts that changed depending on how the game was going (bored polar bears if the game was boring, tense is the game was tense etc.) giving the effect that they were watching along with the viewers. A great concept and some loveable characters. This was my favourite purely for how much I can relate with him, being a Leicester City fan.
Hyundai - Think Fast
With echoes of the Hard and Fast campaign that Vinnie Jones is fronting, this advert made me chuckle.
Marvel - The Avengers
I don't think Marvel needed to promote this movie much but I get so excited with every little extra bit I see, I was happy they bothered.
Time Warner Cable - Enjoy Better
The American multimedia supplier uses a mixture of Ricky Gervais, Facebook, Call of Duty, ESPN and Netflix to tap in to the nation in this advert. I liked it for all those reasons but also, it's epic and funny.
There has to be honorable mentions for Justin Hawkins in Samsung's advert, the Bridgestone Sleeping Baby Test and Fiat's utilisation of Catrinel Menghia. You can see the other 43 on Mashable's article.
Which are your favourites?