The more Facebook users Liked the photo, the more the cover photo developed through the day with candles being blown out and the words 'Happy Birthday to you Nutella' appearing as it did. A lovely way to celebrate a birthday but also a genius idea and use of social media.
|The page as it stood in the afternoon, after well over 10,000 Likes.|
Not only have Nutella managed to increase the love that their fans have for the chocolatey spread, they have got their name out as a fun and innovative brand to many thousands of people, all on a free website. Now, that's what I call social media marketing.