Thursday, 12 April 2012

Your Daily Dose of Drama

Do you ever feel like your day just isn't exciting enough?  Ever wish you could add a bit of drama to your daily goings on?  Well, the people of Aarschot, a small town in Belgium, had the opportunity to put this right by pressing a big red button to 'add drama'.  The video that details what followed has received over 3 million views in just over 20 hours of being uploaded to YouTube and that seems to be rising...

Push to Add Drama
Check out the video below to see what happens when you add more drama to your day in Aarschot, Belgium.


The stunt was arranged by a new Belgian TV channel, TNT Benelux, whose tagline is 'Your daily dose of drama', to show the benefits of watching the selection of mainly US drama they have on offer.  The concept is brilliant, especially when seeing the reactions of the Belgian passers by as they give in to temptation and press the button, and the film is very well put together.

To get such a reception in such little time is evidence of this and, from a marketing point of view, is a huge success.  Whether you like it or not, millions of people now know the name of this new Belgian TV channel: mission complete for TNT.