|Push to Add Drama|
Check out the video below to see what happens when you add more drama to your day in Aarschot, Belgium.
The stunt was arranged by a new Belgian TV channel, TNT Benelux, whose tagline is 'Your daily dose of drama', to show the benefits of watching the selection of mainly US drama they have on offer. The concept is brilliant, especially when seeing the reactions of the Belgian passers by as they give in to temptation and press the button, and the film is very well put together.
To get such a reception in such little time is evidence of this and, from a marketing point of view, is a huge success. Whether you like it or not, millions of people now know the name of this new Belgian TV channel: mission complete for TNT.