The British Heart Foundation have become the first organisation in the UK to actively promote Hands-only Cardiopulmonary Resuscitation (CPR). To go alongside this, they have began a national campaign saying that 'anyone who doesn’t have CPR training should now ignore the kiss of life in favour of “hard and fast” compressions in the centre of the chest'.
The campaign is spearheaded by a television advert utilising the reputation and talents of Vinnie Jones, the former footballer (Wimbledon, Chelsea) turned Hollywood actor (Lock, Stock and Two Smoking Barrels, X-Men: the Final Stand). The film is simple, informative and to the point and uses a great touch of irony and comedy to make a memorable video. Unfortunately, some have taken exception to one line that Vinnie says, which I worry will take away from the point of the video.
