Social Media is Impersonal? It's Time for Skype

A big debate has arisen alongside the emergence of social media over the past years as to whether the technology is replacing traditional forms of communication (you know, meeting face to face?) with impersonal forms in the virtual world where you hide behind a screen and use text only.  Skype, the free online video conferencing software, is a part of this debate and has certainly taken a side.

A direct attack at Twitter? (adweek.com)