Nutella Celebrate Birthday with Genius Marketing

Today was Nutella's birthday and, to celebrate, they had an engaging activity on their Facebook page.  They showed, on their cover photo, a birthday cake covered in lit candles and encouraged visitors to the page to view the birthday cake image and press 'l' (a shortcut for Like on Facebook).

The more Facebook users Liked the photo, the more the cover photo developed through the day with candles being blown out and the words 'Happy Birthday to you Nutella' appearing as it did.  A lovely way to celebrate a birthday but also a genius idea and use of social media.

The page as it stood in the afternoon, after well over 10,000 Likes.